Unravelling tailoring history. part 1-1970s

1970s

Beginning from the 1970s, tailoring history has changed significantly over the decades.

Continuing from where the 60s left off. The 70s was a decade filled with freedom of dress.

Although suits were not commonly seen on the streets on men, a formal suit was still required at dinner parties.

Compared to the 60s, the 70s was seen as a more relaxed decade.

Focusing more on tailoring in the 1970s, the art of bespoke tailoring was under an increasing threat from the rising popularity of Ready-to-wear garments. The 1970s was probably considered the last decade where bespoke tailoring led the fashionable cut such as creating the look with dramatically wide lapels. Most probably the most renown development was the style of the lounge coat, with its two button coat and long lapels.

The popular fashion of the lounge coat is still widely seen in today's fashion, making it a lasting legacy of the 1970s. Tailored jackets were generally clean cut and close to chest, shoulder and waist; with fairly wide lapels.